PGE spot 30″

30s TV campaign for the largest energy provider in Poland.

The idea was to capture a younger generation stepping into the world of art. We worked across two locations – the National Gallery in Warsaw and the Warsaw Philharmonic.

Visually, I approached it as a shift in perspective – starting from an observational distance, and gradually moving closer, allowing the camera to enter a more intuitive, almost “magical” space.

We had two consecutive shooting days in very sensitive locations, which required careful planning and precision. A well-prepared set allowed us to move efficiently and capture everything without disruption.

Director:  Krzysztof Wróbel
Producer:  MOHDO / Aleksandra Frańczuk
Camera:  Sony Venice
Lenses:  Leica R
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